SEMINARY
What It Was:
Research project focused on the GenZ target audience and their relationship with Seminary + Institute (religious classes/programs that students can take.)
What I Learned:
Find ways to form genuine relationships with the client over Zoom. Even though you will probably never see or meet them in real life.
Communicate with the client, but don’t bug or overwhelm them.
When trying to understand the target audience, it’s okay to listen to your high school music playlist to try to put yourself in their shoes.
It can be hard to conduct meaningful interviews with high school students.
When you finish gathering and organizing dozens of pages of data you feel like a million bucks.
Designing research books is fun to do. Especially while watching the Bachelorette.
Never be afraid to step up and offer additional help.
My Role:
Account Manager, Client Presenter, Book Designer
Gathered all the information to present through the form of a Research Book that I co-designed with @danecarlson.
Ask Me About:
The interviews I conducted with 4 high school students over Zoom
Designing a research book with a two day deadline
Managing dozens of client + project documents
What We Made:
Several Cliental Research Presentations*
Dozens of Insights and Brand Recommendations*
In-Depth Research Book****