JOJO’S CHOCOLATE
What It Was:
Client project geared towards establishing JOJO’s as THE Dark Chocolate Brand in the better-for-you chocolate category.
Briefed on specific needs JOJO’s wanted/needed*
What I Learned:
Sometimes pushing limits will lead you to the best ideas.
When working with creatives, you can help present/ideate for the campaign.
Follow the brief!!! Make sure to stay on target with what the client wants and expects!
Dark Chocolate is so much better for you than Milk Chocolate and I need to make the switch.
Ask Me About:
Pitching ideas that are a little out of the box
Skimming through a 7 page brief
Organizing team meetings
My Role:
Account Manager
What We Made:
“Darkly Satisfied”
Insight:
Jojo’s helps woman curb their appetite with a satisfying option.
CAMPAIGN AWAITING APPROVAL FROM CLIENT.