FAMILY SEARCH
What It Was:
Research project focused on getting Millennials + GenZ target audience more engaged with Family Search and their platform.*
What I Learned:
When doing a project with a company called FamilySearch odds are you will learn something about your own family.
Getting to know every aspect possible of the target audience will help you connect with them and truly understand them and their mindset.
Creating surveys takes a lot of time, thought, and work.
When pulling a weekend all nighter to meet project deadlines, it is okay to cry!
Making Research books requires attention to details and organized data.
My Role:
Account Manager, Researcher, Statistical Analyst, Client Presenter
Was the lead student for the project that spanned over a time period of 6 months.
Worked with the Creative Team to gather all the information to present in presentation form and in the form of a Research Book.
Ask Me About:
Going the extra mile to complete a project
Handling team members that aren’t pulling their weight
Managing survey data
What We Made:
Several Cliental Research Presentations*
Dozens of Insights and Brand Recommendations*
In-Depth Research Book****